ABOUT TOVA

Experienced top-level creative director, content producer, editor, writer, manager and marketing strategist skilled in storytelling, art direction, creative team leadership, editorial production, brand evolution and multi-channel content development and execution. An entrepreneurial leader at heart who has launched brands, publications, and campaigns, Gelfond is a self-starter who thrives off of productivity, is passionate about the consumer mindset, advances conversion, and expertly leads teams of creatives to achieve the highest standards. Advanced skill sets include high-level trend forecasting, the ability to simplify complex themes and use data to grab customers and viewers in engaging ways. 

PASSIONATE BEGINNINGS

Tova Morgan Gelfond had her first taste of journalism at age 9 when she wrote a story about foreign affairs happening in Bosnia-Herzegovina, and has been in love with the field ever since. Currently, Gelfond is the Fashion Editor for Atlanta Magazine and produces digital and print creative content for several brands. Before this, she was the founder and Editor-in-Chief of Eidé Magazine — a print and digital publication about Style & Culture of the South — as well as LOOKBOOK Atlanta — a city guide reflecting the new Atlanta. Prior to launching a digital platform and print magazine, she took on the role of Editor at Blush magazine, a regional women's publication with a focus on "power, passion and possibilities" and wrote for O: The Oprah Magazine. This role was both stimulating and relaxing, as she had just worked at Dickey Publishing, balancing roles as the Associate Editor of Atlanta Sports & Fitness magazine, the Assistant Editor of JEZEBEL magazine and Contributing Editor of Tuxedo Road magazine all at the same time. She was also formerly the Assistant Editor of Women's Health & Fitness magazine (a national high-energy publication centered around healthy lifestyles). A writer and editor who specializes in the fields of health, business, beauty, celebrity, wedding and travel, Gelfond has interviewed stars such as Kristin Davis, Kevin Costner, Paul Rudd, Jeremy Piven, Ludacris and Gavin DeGraw (to name a few), and continues to write for several local and national publications.

PUBLISHED IN

O: The Oprah Magazine
ALLURE
The Huffington Post
Women's Health & Fitness
Jezebel Magazine
The Atlantan Magazine
Interiors Magazine
Atlanta Journal Constitution
Atlanta Sports & Fitness Magazine
Connect Publications
Atlanta Sports & Fitness
Eidé Magazine
Lookbook Publishing
Get Married Magazine
Blush Magazine
The Daily Love Blog
Mister Migs
The Dolce Group
Bella Bag
Buckhead Atlanta Magazine
Chrisley Knows Best (TV)
Killing Reagan (Film)
+ more